B2B Marketing Manager in Chicago, IL at CareerBuilder

Date Posted: 11/25/2021

Job Snapshot

Job Description

Position Summary

The B2B Marketing Manager will be part of executing best-in-class integrated marketing programs and product positioning in support of the company’s go-to-market strategy.  This individual will be responsible for helping build and deliver programs that drive revenue growth and retention, partnering closely with sales, product, operations and other cross-functional teams to achieve goals. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into marketing materials is critical.

Responsibilities

  • Develop campaigns and sales enablement materials that position company value prop to the market
  • Develop and execute B2B marketing plans that may include digital, email campaigns, participation in industry conferences and events, webinars, and website updates
  • Partner closely with sales, sales strategy, client advocacy and communications to design and deliver integrated marketing programs
  • Measure results utilizing test-and learn strategies, as well as market research and analysis, to drive strategic decision making
  • Identify trends impacting customers and shaping the industry; create communications strategies to demonstrate our market leadership
  • Develop a deep understanding of the B2B target audience’s unique perspective and needs in terms of marketing; advocate for customer/prospect perspective representation in B2B content development and selling/pitching strategies across the organization
  • Support the creation of differentiated value messaging for CareerBuilder B2B products and pull through proof points to use in campaigns & enablement.
  • Manage internal communication to sales, product, implementation and support teams when product updates or changes occur on supported products.
  • Assist in monthly go-to-market release efforts and in building product marketing materials for new product launches, including data sheets, web page copy/content, PowerPoint slides and sales materials

Job Requirements:

Required Knowledge and Skills:

  • Bachelor’s Degree in marketing, business or related discipline
  • 5+ years’ experience in B2B marketing in a technology / software or SaaS company 
  • Familiarity with Pardot, Marketo, HubSpot or other marketing automation platforms 
  • Proficiency in or familiarity with Salesforce.com 
  • Demonstrated experience in the development and execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring 
  • Proven expertise in digital, lead/demandgen, product/solutions and account-based marketing methodologies
  • Strong analytical, problem-solving and critical thinking skills – with proven ability to be both strategic and tactical, both leader and doer
  • Strong relationship-building skills; consistently collaborates cross-functionally amongst different business units within the organization, bridging gaps and silos to ensure continuity and scale across initiatives
  • Proficient in all modes of communication: written, verbal and formal presentation, with the ability to effectively “net it out” and tell the story – turning complex data into valuable insights, communicating recommendations, influencing various audiences to take action and measuring impact/ROI
  • Exceptional organizational, time management and project management skills; comfortable handling and coordinating multiple, simultaneous projects under deadline pressure while executing complex strategic and operational initiatives in a quality manner
  • Ability to work from home and resides in one of the followings states: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, VT, WA, WI, WV

CareerBuilder employees are currently remote. We do have offices based in Chicago and Atlanta. When it is safe to return to the office, you will have the ability to continue to be remote or utilize the Chicago or Atlanta offices as determined by your manager. 

Benefits and Perks

Connecting people with meaningful work is one of the most important things anyone can do – which means we need to support the employees who make that possible. CareerBuilder’s team enjoys a host of perks and benefits, including: 

  • Comprehensive Medical, Dental & Vision, Life & Disability Programs
  • Option to enroll in supplemental Life, AD&D, Accident, Critical Illness, Home & Auto, Transit and Legal Programs
  • Parental support including paid maternity and parental leave, Milk Stork, Healthy Pregnancy Program and Fertility Support Services
  • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA
  • Wellness Support & Initiatives
    • Employee Assistance Program with free counseling sessions
    • Wellness/Tobacco Free credits towards medical premiums
    • On-site meditation rooms
  • 401(k) Program with a two year vesting schedule, annual employer match, and an opportunity to make Pretax and Roth contributions. Financial educational webinars and individual retirement planning advising available.

CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

TSR ID: 002404

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