Private Label Credit Card Program Manager

Support Center - Irving

The Private Label Credit Card Program Manager will manage the overall day-to-day support of the Michaels Private Label Credit Card Program to acquire and deepen credit card holders’ engagement and strengthen program satisfaction.

The role will manage all PLCC strategies related to member acquisition and retention while increasing customer lifetime value through relevant offers and communications and ongoing improvement of the customer experience.

Major Activities

• Manage the strategic development and execution of a best-in-class private label credit card program
• Define and execute the integrated PLCC marketing plan across multiple channels in accordance with the PLCC strategic vision
• Closely partner with Store Leadership and Operations teams to drive Credit Card acquisition and usage
• Drive the design, development and execution of the PLCC strategies to deliver personalized, targeted and relevant communications throughout the customer journey
• Work cross-functionally with multiple teams (i.e. Creative, Branding, Digital Marketing, etc.) to manage and execute all campaigns in accordance with established PLCC strategies
• Oversee the communications plan to support PLCC program objectives, collaborating with marketing, insights, analytics, creative teams, and ADS
• Ideate and execute outbound PLCC campaigns across multiple channels (landing pages, direct mail, email, push, etc.)
• Ensure all operational and financial reports are accurate and validate/control revenue and incentives from ADS and costs related to the program are being delivered as expected
• Draft campaign and creative brief and strategy documents
• Draft technical requirement documents for IT and development partners
•  Manage or participate in vendor management activities
• Support QA and proofing of PLCC campaigns
• Ensure all program compliance and legal requirements are satisfied
• Monitor and analyze program performance to optimize program value for customers and the company
• Utilize customer insights to understand and engage customers with appropriate program communications, relevant benefits, events, and other program components.
• Ensure all operational and financial reports are accurate and ensure the program is administered efficiently and effectively
• Lead cross-functional teams to optimize PLCC initiatives, expand exclusive benefits and enhance the cardholder experience

Other duties as assigned

Minimum Education

• Bachelor’s degree, or equivalent experience

Minimum Special Certifications or Technical Skills

• Strong project management skills, highly organized, and demonstrated ability to execute projects on time and on budget
• Strong analytical, critical thinking, and problem-solving skills

Minimum Type of Experience the Job Requires

• 7+ years of progressively responsible marketing management roles
• 5-7 years of experience in CRM/Loyalty or Credit Card Programs
• Demonstrated proficiency of marketing functions and competencies, including strategic planning, program management and measurement
• Experience working collaboratively with internal and external partners

Other

• Detail-oriented and self-motivated with ability to multi-task and prioritize tasks in a cross functional environment.

Preferred Education

• Bachelor’s degree in marketing or related field

Preferred Type of Experience the Job Requires

• eCommerce, retail or agency customer experience a plus
• Strong presentation skills
• Experience in a multi-channel marketing environment
• Experience giving direction to and managing agency and outside partner relationships
• 7+ years of experience in Credit Card Programs

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at

and . The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and , a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit 

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit

.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at

(1800-MICHAEL).

Federal FMLA Poster

Federal EPPAC Poster