Director, Sales Data & Insights

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a Senior Manager, Sales Data & Insights to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. You will be responsible for building insights solutions through analysis of first-party data, as well as primary and secondary research to inform the go-to-market positioning and client-vertical narratives for Yahoo Ads’ suite of products.  

A strong analytical background, communication and problem-solving skills, plus a solid understanding of digital advertising are essential.

Responsibilities:

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.

• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.

• Analyze diverse datasets, distill findings into actionable insights and communicate results via compelling visuals and presentation.

• Partner with other analytics and engineering teams to enhance existing analytical solutions or build new tools that serve sales insights needs. 

• Document methodologies, and processes for knowledge sharing.

Minimum Qualifications: 

• Bachelor's degree or equivalent practical experience.

• 8 years of experience in analytics, consumer insights or quantitative research with strong customer-facing, consultative expertise. 

• Ability to thrive in a fast-paced environment, navigating ambiguity, being an effective problem-solver and embracing continuous learning.

Preferred qualifications:

• Experience with SQL or other data extraction languages and tools (e.g., R, Python).

• Familiarity with data visualization tools (e.g., Looker, Tableau, Power BI).

• Proficiency in syndicated research tools (e.g. Comscore, MRI, Simmons, GWI, etc.). 

• Experience using survey platforms (e.g. Qualtrics), designing research questions and managing relationships with market research vendors.

• A solid combination of analytical and communication skills, with a keen attention to detail and a strong commitment to ensuring data accuracy.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (

) or call . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. Check out our diversity and inclusion (

) page to learn more.

The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.