Sr. Market Insights Analyst

About the Role

As the Senior Market Insights Analyst, you will be a strategic advisor, providing qualitative insights and market intelligence that help technology vendors and solution providers succeed in the public sector. Your role will focus on identifying trends, analyzing agency initiatives, and translating complex government dynamics into actionable opportunities that drive business growth.

Rather than just interpreting data, you will focus on understanding the motivations, challenges, and procurement behaviors of federal, state, and local agencies. Your insights will shape go-to-market strategies, sales engagements, and marketing campaigns, ensuring that public sector stakeholders are equipped with the knowledge needed to navigate the government IT landscape.

This role is ideal for someone who can connect the dots between government policy, agency missions, IT priorities, and vendor opportunities—crafting compelling narratives that influence decision-making and drive strategic business development.

What You'll Do

• Public Sector Market Intelligence – Research government agency missions, initiatives, and IT procurement trends to identify where and how vendors can align their solutions with agency needs.

• Strategic Storytelling – Synthesize qualitative and quantitative research into insightful reports, whitepapers, and presentations that shape public sector sales and marketing strategies.

• Advisory & Enablement – Act as a key advisor to sales, marketing, and vendor teams, offering market guidance, competitive insights, and messaging strategies that resonate with government buyers.

• Industry Engagement – Monitor public sector IT policies, funding allocations, and procurement shifts, ensuring stakeholders stay ahead of regulatory changes and emerging opportunities.

• Thought Leadership & Training – Develop and deliver briefings, training sessions, and workshops on public sector IT trends, government buying behaviors, and strategic market positioning.

• Cross-Functional Collaboration – Partner with business intelligence, vendor management, and sales teams to ensure market intelligence translates into impactful go-to-market strategies.

• Competitive & Policy Analysis – Assess competitor positioning in government contracts, identify risks and gaps, and provide recommendations to enhance competitive differentiation.

• Research Enablement – Provide guidance on public sector research tools and methodologies, equipping internal teams with the knowledge and resources needed for proactive decision-making.

What We're Looking For

• Strong analytical skills with the ability to interpret complex data sets and translate them into business intelligence.

• Experience in market research, business analysis, or sales intelligence, particularly within the public sector IT industry.

• Ability to deliver engaging presentations and communicate insights effectively to senior leadership and external stakeholders.

• Proficiency in business intelligence tools and data visualization.

• Knowledge of government procurement processes, agency IT initiatives, and public sector technology trends is a plus.

• This position is perfect for someone who excels at contextualizing government trends, crafting compelling market narratives, and bridging the gap between public sector priorities and vendor solutions. If you have a passion for the intersection of technology, policy, and business strategy, this role will allow you to make a significant impact.

Work environment:

• Hybrid

• Normal business hours

• Minimal travel required

Key Skills

Analytical Thinking, Business Communications, Business Intelligence (BI) Analysis, Data Analysis, Data Visualization, Market Analysis, Market Research, Presentation Techniques, Public Sector IT, Relationship Management

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.

TD SYNNEX is an E-Verify company