Seller Engagement Manager

Support Center - Irving

The Seller Engagement Manager is part of a larger Digital and Omni channel platform and will be responsible for leading engagement with new and existing Sellers on MakerPlace. Responsibilities include identifying MakerPlace Sellers who may want to buy materials and supplies from Michaels, creating processes and best practices for engaging with these Sellers, building and leading a sales pipeline of “B2B” buyers, and working with leadership to build and improve the Seller Engagement program. A self-starter, you will work closely with the Seller Acquisition team and Growth Director while being the first person on the team fully focused on Engagement.

We are developing a world-class 3rd Party Marketplace for Makers to learn, grow, connect, and sell their handmade finished goods and services. This effort, alongside a significantly enhanced site experience and B2B Marketplace, will deliver a full transformation of the digital ecosystem for the company.

Major Activities

Premium Seller Plan Maximization

• Strategize and develop the process to maximize scaled seller plan adoption for MakerPlace’s premium plan
• Identify, drive, and refine effective value propositions across email (campaigns and 1:1) and other communication channels for tens of thousands of sellers
• Own and lead KPIs for incremental componentry in the MakerPlace P&L

B2B Lead Generation

• Working with the Seller Acquisition team, identify which Sellers would be ideal targets for B2B selling
• Strategize, prioritize, and lead closing with the most impactful Seller segments
• Use Salesforce to gather and analyze data

B2B Account Creation

• Identify, drive, and refine effective value propositions across email (campaigns and 1:1), phone, and video calls
• Own, develop, and groom a B2B sales pipeline in Salesforce, setting and hitting targets for each stage of the funnel
• Create Enterprise accounts for B2B accounts to reach “closed won”
• Negotiate and approve pricing with new B2B accounts
• Build automation into your workflows to work as effectively as possible

B2B Account Management

• After creating B2B accounts, engage with accounts to understand the B2B mindset, where else they are shopping, and how to win
• Work with the Enterprise team to adjust pricing, create new Pro Packs, and other pricing and packaging activities
• Identify areas to improve assortment, whether 1P or 3P
• Meet or exceed quota for componentry sales
• Help build a seamless process as we grow the team 

Other duties as assigned

Minimum Education

• Bachelor’s degree in Business, Marketing, Communication, or related field; or equivalent experience
• MBA preferred or commensurate work experience

Minimum Special Certifications or Technical Skills

• Proficient in Microsoft Office, especially Outlook and Excel
• Proficient in Salesforce

Minimum Type of Experience the Job Requires

• 4-7+ years of professional non-internship experience in tech / e-commerce business or sales development
• Experience in pulling data and ability to use data to drive decision-making
• Experience and passion for building ground up, nascent business models/functions/products/services
• Expertise in defining and driving business development, and product/program management frameworks & methodologies
• Customer-obsessed with high-quality standards for delivering a differentiated customer experience
• Excellent attention to detail, oral and written communication, negotiation, and interpersonal skills
• Desire and ability to thrive in ambiguity as part of a startup business

Other

• Persistent, with a strong desire to blow past targets and unafraid of failure
• Persuasive, able to communicate effectively over email and audio / video
• Creative, driven to try new approaches, test and learn fast
• Empathetic, able to put yourself in the shoes of Maker sellers and help them build their small businesses

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at

and . The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and , a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit 

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit

.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at

(1800-MICHAEL).

Federal FMLA Poster

Federal EPPAC Poster