Sr Specialist, Integrated Marketing, MakerPlace

Support Center - Irving

The Sr Specialist, Integrated Marketing, MakerPlace is responsible for developing and executing cross-functional marketing communication strategies that align with the overall brand vision to deliver business impact. They will drive channel strategy and implementation for MakerPlace marketing initiatives, maintaining visual and messaging consistency across all consumer touchpoints. This team member will collaborate with internal and external creative partners, our media team, key stakeholders on the MakerPlace Business and Merchandising teams, and project management to secure strategic alignment on all BAU marketing and campaign development.

Major Activities

• Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels designed to deliver key business growth objectives. This ranges from evergreen marketing efforts, seasonal campaigns, and sales/promotions​
• Partner with business / merchandising teams to translate key sales objectives into marketing strategies and campaign briefs for internal and external creative partners.​
• Work with paid media teams and internal channel owners to understand creative needs to satisfy awareness, consideration, and customer acquisition goals. Construct brand strategies, creative briefs, and channel plans to deliver results. ​
• Build full funnel message sequences and customer journey mapping for all BAU and campaign initiatives. Collaborate with project management to sequence key handoff dates and campaign milestones. ​
• Collaborate with MakerPlace Marketing team to build out annual communications plans, marketing calendars, and campaign timelines.​
• Partner with analytics and media teams to analyze campaign performance, implementing test and learn strategies to continually optimize.

Other duties as assigned

Preferred Education/Experience

• Bachelor’s degree in Marketing, Analytics, Digital Media, Communications, Public Relations, or a related field
• MS Office Proficient including PowerPoint, Word, and Excel​
• Analytics tools such as Adobe and Tableau a plus​
• Ability to learn DAM, feedback, and content management tools

Minimum Type of Experience Required

• 4+ years of Integrated or Brand Marketing experience at major brands​
• Working understanding of ad types across a full funnel media strategy (Paid Social, Site, CRM, Programmatic Video and Display, Search, Organic Social, OLV)​
• Strong creative brief writing skills and experience building full funnel campaign plans and communications strategies​
• Cross-functional leadership experience, securing strategic alignment with partners across disciplines with occasionally competing priorities

Other

• Must possess superb communication skills, be personable, professional, and have strong presentation skills​
• Ability to function at a high level in a fast pace, constantly evolving environment​
• Ability to meet tight deadlines and balance multiple priorities simultaneously, while executing against key deliverables with excellence​

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at

and . The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and , a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit 

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit

.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at

(1800-MICHAEL).

Federal FMLA Poster

Federal EPPAC Poster