Paid Search and Shopping Specialist

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

The Position 

The Paid Search and Shopping Specialist is a key member of the Performance Marketing Team, reporting to the Sr. Manager of Paid Search and Shopping. This role is responsible for developing and implementing a comprehensive Paid Search strategy to enhance the visibility and overall performance for Shutterfly across various platforms to drive key actions and achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid search campaigns, and a deep understanding of industry trends.

What You Will Do 

• Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search.
• Create, launch, test, and optimize Paid Search, P-Max and Shopping campaigns on Google, Bing, to maximize reach and ROI.
• Manage and optimize App. Installs campaigns in Google (UAC) and Apple (ASA)
• Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance.
• Conduct keyword research, ad copywriting, bid management, and campaign optimization.
• Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
• Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies.
• Design and implement tests based on best practices, analyze data, and deliver actionable results.
• Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies.
• Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed.
• Monitor and analyze core metrics, offering insights and actionable recommendations on a weekly, monthly, and quarterly basis.
• Focus on customer obsession, ensuring campaigns are designed to meet customer needs and drive engagement. 

The Skills You’ll Bring 

• BA/BS or equivalent experience.
• 5+ years of full-time, professional experience with Paid Search, Shopping, or other PPC campaigns on Google and Bing.
• Strong analytical and reporting skills, with proficiency in Adobe Analytics, and PBI (Power BI)
• In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360. 
• Experience with keyword research, ad copywriting, and landing page optimization.
• Ability to manage budgets effectively and demonstrate positive results.
• Excellent communication and collaboration skills.
• Ability to work effectively and collaboratively in a team-based environment.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Self-driven mindset with the ability to work independently.
• Experience making data-driven decisions to achieve team goals.
• Strong attention to detail and adaptability to changing priorities.
• Expertise in YouTube, Display, and App. Install
• Google Ads certification and Proficiency in Adobe Analytics
• Experience with digital marketing tools (e.g., Adobe Analytics, PBI, Search Console)

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.