eCommerce Site Merchandising Manager - CONTRACT

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

We are seeking an eCommerce Site Merchandising Manager for a 6-month contract role.  This role is responsible for driving the category eCommerce Merchandising strategies (across desktop web, mobile web, and mobile app) that are consistent with brand and business goals and deliver a world-class customer experience. A successful eCommerce Site Merchandising Manager will combine an understanding of what drives e-commerce sales, an interest in the custom photo product sector, and a passion for user experience.

The ideal candidate is innovative, enthusiastic, and customer-focused with great judgment and creative problem-solving skills. This person will have demonstrated skill with technical tools & processes through website management, digital marketing, advanced data analysis or other relevant experience. They will be passionate, organized, and comfortable managing multiple cross-functional projects at once. This position will report to the VP of Ecommerce and work closely with the site operations, Merchandising, and Marketing teams, as well as partnering with Product Management, UX and Engineering.

Responsibilities

• Drive Holiday merchandising strategy, for defined category, across platforms and identify areas to improve site conversion based on a deep understanding of site metrics, industry best practices, the target customer, the competitive landscape, brand, and business goals.  
• Utilize reporting (conversion, funnel, etc.) data analytics that provide decision support to business and merchandising strategies to drive growth in category. Use this data to support making both short- and long-term eCommerce changes.  
• Adjust the site strategy based on assessment of the competitive landscape (site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends. 
• Monitor, meet and report on ecommerce KPI's (conversion, bounce/exit, cart abandon, RPV, brand/category revenue, etc.) across devices, pages and customer segments, and be able to explain the business drivers behind fluctuations in these metrics. Lead monthly/quarterly business reviews for the site(s). 
• Oversee the creative development process (creative briefs, creative reviews, shot lists) across all devices/platforms for owned pages on the site; provide feedback at creative reviews on creative/copy that does/doesn't meet business goals; provide direction for prioritization of site projects for creative. Develop site standards. 
• Work closely with the Merchandising and Marketing to develop and define business goals by brand for your category.
• Work closely with the Product and Merchandising teams on developing the visual merchandising strategy for defined category. Review key page/category metrics (conversion, exit, revenue, trim attach & revenue, ABN usage, etc.) to continuously optimize the strategy for visual merchandising.
• Contribute ideas for testing based on analysis of site data. Drive innovation and optimization through testing and application of eCommerce best practices. Support testing by leading the merchandising strategy for the test. 

Qualifications

• Proven experience in developing and executing content and merchandising plans.   
• Experience driving day-to-day optimization and digital revenue growth.  
• 10 years of experience in merchandising, marketing, or eCommerce for top-tier consumer brands.
• Bachelor’s degree; MBA a plus

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.