Director, Sales Narratives + Market Insights

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a Sales Narratives and Insights Manager to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. You will be responsible for developing go-to-market positioning and client-vertical narratives for Yahoo Ads’ suite of products. This role requires close collaboration with sales, client services, research, and product teams to ensure Yahoo has a compelling stance in the market. A strong aptitude for storytelling, teamwork, adaptability, and a solid understanding of digital advertising is essential. 

Responsibilities

• Drive revenue growth through impactful client pitches, insights, and industry thought leadership. 

• Develop and execute comprehensive go-to-market (GTM) strategies. 

• Align market trends with strategic initiatives for pipeline generation and sales enablement.

• Collaborate cross-functionally with sales, marketing, and product teams to create high-impact marketing materials and presentations, supporting sales efforts across multiple channels.

• Provide actionable insights and recommendations to partners and stakeholders based on market trends and opportunities.

• Partner with our Research Leads to derive actionable insights from diverse sources. 

• Spearhead the creation of C-Level narratives and industry-specific use cases for customer events and thought leadership initiatives.

Qualifications

• 10+ years of experience in sales, marketing, or brand storytelling, with at least 3 years focused on sales enablement, insights, and go-to-market strategies. 

• Proven ability to drive revenue through innovative storytelling and data-driven insights.

• Strong executive presence and experience in developing and presenting C-Level narratives.

• Expertise in developing and executing go-to-market strategies and aligning market trends with business initiatives and sales initiatives.

• Ability to collaborate with sales, marketing, and product teams to create high-impact marketing materials and presentations. 

• Experience in aligning sales strategies with product and market trends.

• Skilled in market research, competitive analysis, and translating insights into actionable strategies. 

• Exceptional communication skills, with the ability to craft and deliver compelling client pitches, industry thought leadership, and customer use cases tailored to diverse audiences, including C-Level executives.

• Creative mindset with a passion for developing impactful brand stories and industry thought leadership. 

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (

) or call . Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. Check out our diversity and inclusion (

) page to learn more.

The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.