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Job Requirements of Brand Marketing Manager, MakerPlace:
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Employment Type:
Full-Time
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Location:
Irving, TX (Onsite)
Do you meet the requirements for this job?
Brand Marketing Manager, MakerPlace
Major Activities
- Lead the planning, strategic development, and execution of dynamic brand marketing campaigns across multiple channels to grow awareness and consideration. This ranges from major brand moments, to activations and seasonal campaigns.
- Work with Social, Community, and PR teams to develop brand ambassador and influencer programs to grow community. Identify the right creators, develop relationships, and construct partnerships that elevate and expand brand perception.
- Develop partnerships and collaborations with brands, individuals, and media to expand brand reach and attract new customers to the brand.
- Collaborate with business / merchandising teams to translate key sales objectives into marketing strategies and campaign briefs for internal and external creative partners.
- Work alongside MakerPlace Marketing team to build long term brand plan, marketing calendars, and evolve brand standards.
- Partner with analytics and media teams to analyze campaign performance, implementing test and learn strategies to continually optimize.
Other duties as assigned
Preferred Education/Experience
- Bachelor’s degree in Marketing, Digital Media, Communications, Public Relations, or a related field
- MS Office Proficient including PowerPoint, Word, and Excel
- Ability to learn DAM, feedback, and content management tools
Minimum Type of Experience Required
- 6+ years of Brand, Community, or Content Marketing experience at major brands
- Deep experience building social media strategies, influencer and ambassador programs, and attention-grabbing brand activations at scale
- Expert creative brief writing skills and experience building full funnel campaign plans and communications strategies
- Cross functional leadership experience, securing strategic alignment with partners across disciplines with occasionally competing priorities
Other
- Must possess superb communication skills, be personable, professional, and have strong presentation skills
- Ability to function at a high level in a fast pace, constantly evolving environment
- Ability to meet tight deadlines and balance multiple priorities simultaneously, while executing against key deliverables with excellence
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at
and . The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and , a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visitAt Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit
.Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at