Job Description

Support Center - Irving

The Supervisor - Targeted Marketing is responsible for supervising and executing Michaels' email marketing. High-level responsibilities include the day-to-day supervision of the email life cycle while collaborating with multiple business owners.

Major Activities

• Project manage and execute all aspects of high-volume, multi-version email campaigns with a customer-first mindset
• Flawlessly execute highly complex, automated dynamic emails & drive efficiencies by leveraging content automation
• Leads the execution of day-to-day operational tasks, including content planning and creative briefing, within a highly collaborative, cross-functional team
• Supervises internal and external partners to deliver changes and tests final content to ensure a positive consumer experience
• Understand internal connections & impacts, take a proactive approach, and make appropriate recommendations, leading to decreased errors
• Supervise, train, and mentor at least one Targeted Marketing Specialist who executes his/her own campaigns; supervises specialist’s work to ensure accuracy & timeliness
• Participate in/contribute to annual email planning, including leading specific initiatives that contribute to our objectives & key results (OKRs)
• Leverage analytic data and insights to make recommendations on how to improve email campaigns
• Seeks to learn about emerging email tech that can improve the customer experience
• Proactively learn about customer behavior and engage in understanding reporting and customer analytics that might influence email channel improvements
• Keep current on email best practices & trends, such as data capture, relevant customer content, campaign analysis, and deliverability
• Cover a variety of duties and tasks on a daily basis or as assigned

Other duties as assigned

Minimum Education

• Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience

Minimum Type of Experience the Job Requires

• 5+ years of Email experience (development/execution) within a marketing team environment, preferably in retail
• Experience managing high-volume, multi-version, and dynamic email campaigns

Other

• Ability to problem solve, manage multiple projects, and achieve successful business results rapidly
• Superior project management skills with attention to detail and accuracy
• Excellent team player with the ability to bring innovative ideas to the organization
• Ability to coordinate projects with both internal and external partners
• Ability to work independently and with ambiguity on multiple projects simultaneously with rapidly evolving dynamics and flexibility to readily adapt to changing business needs with a focus on generating results
• Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment
• Excellent verbal, interpersonal, and written communication skills
• Certifications with Salesforce Marketing Cloud or Movable Ink are a plus
• Experience with Salesforce Marketing Cloud, Movable Ink

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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