Local Sales Manager - WSOC TV in Charlotte, NC at Cox Media Group

Date Posted: 9/23/2022

Job Snapshot

Job Description

CMG Charlotte is seeking a dynamic Local Sales Manager who is ready to take a successful group of television stations: WSOC, the market leading ABC affiliate, WAXN-TV 65, one of the strongest Independent stations in in the industry and Telemundo Charlotte, the highest quality media gateway to our growing Hispanic community; to an elevated level of performance and cultural advancement. We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of a Local team.  The candidate will lead a Local team in exceeding budgets on multiple platforms and coach and mentor a group of talented sellers. A successful candidate will be able to illustrate that they are highly organized, able to coach a winning team and to be a cornerstone member of a cohesive Sales Management Team.  The ability to develop a strategic plan and execute is a must.  Client engagement is a high value. Candidates should have the ability to work in a fast- paced environment and handle multiple challenges simultaneously. Candidate must also be able to take initiative and ownership of a Local Sales Team’s business results. 

As a Local Sales Manager there is an expectation that you will be meeting with clients and attending sales calls both in face-to-face meetings and virtually.  


  • With guidance from the Director of Sales and partnership with our other Sales Managers you will help set the positive energy for the local sales department by providing exemplary professionalism expressed through your leadership in alignment with the department’s sales goals and objectives. 
  • Clearly define Account Executive performance expectations and measurement processes to assure Account Executive efforts and attention will lead to achievement of the budgeted business results.  
  • Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive.  
  • Develop relationships with our clients and key prospects via frequent visibility.  This includes being active in the sales process, going on sales calls and client engagement.   
  • Assist in accurately forecasting revenue through engagement with AEs in the weekly Pending process.  
  • Work in a partnership level of engagement with our other LSM, the Director of Sales and National Sales Manager mange optimal inventory and pricing strategies that deliver revenue goals for our three television stations.  
  • Work with our Digital Media Director to craft go-to-market strategies that achieve and exceed Digital revenue goals.  
  • Contribute to the achievement of Revenue, Market Share, New Business, Sports goals etc. by working with and through your Team. 
  • Work in partnership with our Research Director and Sales Research Analyst in creation of research pieces to assist in our sales efforts.  
  • Communicate professionally with other Managers and Supervisors.  
  • Perform other duties as assigned by management.


  • Ideal candidate has a minimum of 2-3 years broadcast sales management experience. 
  • Professional demeanor and role model conduct for those whom you manage. 
  • Defining your management style as a resource to those whom you manage. 
  • A creative mind with proven ability to generate revenue for the company and grow our advertisers’ business.        
  • The ability to analyze issues thoroughly and make sound business decisions and solve problems effectively. 
  • Ability to communicate effectively with clients and help create effective sales presentations. 
  • Understands how to communicate effectively and build strong internal and external relationships.  
  • Has a history of achieving budgets on multiple platforms.  
  • Is a skilled negotiator and problem solver.  
  • Has a passion to build and maintain strong client relationships.  
  • Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, digital, and multi-cast.  
  • Has a track record of success in new business development and performance.  
  • Understands pricing and inventory management. 
  • Experienced in coaching the submission and preparation of client avails.  
  • Takes pride in being extremely well-organized and always prepared.  
  • Have strong verbal and written communication skills.  
  • Is highly computer literate in all Microsoft Office products and ideally has experience with Wide Orbit and Matrix.  


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people – and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements.  We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

If this description fits and CMG sounds like a company you want to work for, we’d love to have you join us. Apply today!

Cox Media Group is an Equal Opportunity Employer.


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